How to create the perfect Gin & Tonic
Fever-Tree began in 2003 with a meeting of minds and one simple premise: if three quarters of your G&T is the tonic, wouldn’t you want it to be the best?
Reigniting a long-forgotten and neglected sector of the drinks industry
Co-founders Charles and Tim, working in different parts of the drinks business, had both spotted that premium spirits were growing quickly, fuelled by consumers’ increasing awareness of the provenance of what they ate and drank.
However, this growing interest in premium food and drink had seemed to neglect mixers, a crucial element of the drinks industry that remained flat. It struck them both as extraordinary that people were paying a good deal of money for a high-quality spirit, so a similarly premium mixer was needed.
Charles and Tim set out to put quality back into mixers
From the very beginning, Charles and Tim approached their business in a different way - there would be no compromise at Fever-Tree. Flavour and quality were of the utmost importance. This mindset led them on an 18-month adventure from the archives of the British Library to facing the wrong end of a Kalashnikov in the Democratic Republic of Congo and concluded with the launch of Fever-Tree's Premium Indian Tonic Water in 2005, with the belief they still operate by today.
Pioneering to produce an unrivalled drinking experience at every occasion
Since they put the lid on their first bottle of our Premium Indian Tonic Water, they haven’t wavered in their single-minded mission to bring quality, flavour and choice back to mixers.
Innovation remains at the heart of Fever-Tree and they've developed a range of tonic waters that perfectly complement the varied flavour categories of gin. Fever-Tree found three incredibly diverse varieties of ginger that, together, create a remarkably deep, fresh and true taste, which they've used to make a selection of ginger ales and ginger beer. They've developed a recipe for cola using Madagascan vanilla with the single purpose: to bring out the best in dark spirits, like whiskies and rum. They have lemonades using the finest, naturally sourced ingredients and a beautifully simple soda water too.
The Fever-Tree story is about going to the ends of the earth in pursuit of the best - very much in line with Mamashop Inc's ethos - and the most exciting thing is, they've only just scratched the surface.